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WHAT I KNOW

Effective Brand Alchemy 

Brand Strategy Expertise

Image by Carlos Muza

Audits

  • Brand Audits

  • Customer Journey Audits

  • Visual Audits

Brand Discovery

  • Audience Research

  • Brand Immersion

  • Brand Research

  • Competitive Analysis

  • In-Depth Interviews

  • Leadership Meetings

  • Market Research

  • Stakeholder Interviews

  • Strategic Insights

  • Survey Development

Team Building Session
Image by Tyler Nix
Image by Cortney White

Brand Personality Development

  • Brand Archetypes

  • Brand Behaviors

Image by Charles Etoroma

Brand Supporter Profiles

  • Customer Personas

  • Stakeholder Personas

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Strategy

Brand Strategy

  • Brand Architecture

  • Brand Nomenclature

  • Brand Positioning

Verbal Identity & Messaging

  • Brand Story Development

  • Brand Voice & Tone Guidelines

  • Boilerplates & Elevator Pitches

  • Bios

  • Messaging Hierarchy

  • Mission Setting

  • Tagline Development

  • Value Propositions

  • Value Statements

  • Vision Setting

Image by Steve Harvey
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Brand Guidelines

  • Brand Books

  • Brand Briefs

  • Logo Design Brief

Brand Planning + Execution

  • Brand Rollout Plans

  • Employee Brand Toolkits

  • Branded Website Content/Copy

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Wix Website Design + Development

  • Website Site Maps

  • Website Architecture

  • Website Design

  • Website Backend Setup

  • Google Analytics 4 (GA4)

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