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BRAND STRATEGY

Brand24

Udemy

Coursera

Mention

Books that helped me to understand branding in the most  comprehensive way AND for the most bang for my buck regarding the information provided in these books:

Forging an Ironclad Brand

https://amzn.to/3Vp0eng

 

Branding: In Five and a Half Steps 

https://amzn.to/4e2eKst

 

Building Brand Experiences: A Practical Guide to Retaining Brand Relevance

https://amzn.to/3Ve0fJE

 

Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding

https://amzn.to/3yFGh2O

 

Buyer Personas: How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business

https://amzn.to/4c38I9i

 

Sales Differentiation: 19 Powerful Strategies to Win More Deals at the Prices You Want

https://amzn.to/4e50iQf

 

Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It

https://amzn.to/4e1srI7

 

Building a StoryBrand: Clarify Your Message So Customers Will Listen

https://amzn.to/3wZliHx

 

Beloved Brands: The playbook for how to build a brand your consumers will love

https://amzn.to/4c1Ih3x

 

Awakening the Heroes Within: Twelve Archetypes to Help Us Find Ourselves and Transform Our World

https://amzn.to/4aFqled

 

Archetypes in Branding: A Toolkit for Creatives and Strategists

https://amzn.to/3X9lRcv

 

Strategic Brand Management, 5TH edition https://amzn.to/4aJb63R

EMAIL MARKETING

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ENTREPRENEURSHIP

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SOCIAL MEDIA

SmarterQueue

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WEBSITES

Wix

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WordPress

BRAND + MARKETING RESOURCE HUB

VANESSA C. MATTHEW

MY VALUES

Spirituality: A deep-seated belief in spiritual growth, mindfulness, and connection to something greater.

Personal/Self-Development: A focus on personal growth.

Empowerment: A passion for empowering others.

Creativity: A love for creative expression.

Holistic Well-Being: A focus on overall health and harmony.

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BORN IN NYC, STAYING IN NJ
VANESSA@VCMSTRATEGIES.COM

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