
The Alchemist of Brand, Business, and Becoming
Step Into the Mind of a Visionary Strategist
Where insight meets innovation and brand strategy shapes success.

Purpose + Strategy =
PURE ALCHEMY
Oh, You’re Curious? Love That!
I’m Vanessa C. Matthew—strategist, storyteller, and seeker of deeper truths.
With a seasoned background in marketing and a sharp focus on brand strategy, I help businesses and individuals shape their stories with clarity, purpose, and intention.
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My journey has taken me from the classroom—where I served as a grad school instructor at West Virginia University’s Integrated Marketing Communications department, teaching brand equity management and market research and analytics—to the frontlines of brand development, personal branding, and strategic storytelling.
I’m a certified brand strategist from Level C, trained by Marty Neumeier, a global authority in brand strategy, and I hold a Certificate in Media Management from New York University.
I geek out over brand strategy, personal branding, and the nature of consciousness—as a behavioral scientist in many respects—just as much as I do about mindset shifts, entrepreneurship, and astrology. Because to me, it’s all connected.
This is the space where I break things down, build things up, and share what’s shaped my life, career, and perspective. If you’re into transformation—whether in business, branding, or your own mind—you’re in the right place.
I create with purpose. I strategize with intention. And I believe meaningful work has the power to shift the world.
Curious? Let’s dive in.





Logos That Capture Essence, Not Just Aesthetics






More Design Work

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Trusted By Brands & Visionaries ✨ Purpose-Driven Work ✨ Strategic Collaborations ✨
THE SHORT LIST
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All About Posh Events
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Animal Care Centers of NYC
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Burson-Marsteller
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Donorly / Undue Medical Debt / New Federal Theatre / GeoKids
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Experience Harlem
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F2M Fire & Drafting Designs
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Fulp Diversity
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Fund Black Founders
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Hall Public Relations
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Harlem Commonwealth Council
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Harlem Entrepreneurial Fund
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Herbal Habits
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International Association of Black Actuaries
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Ketchum PR
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KQH Mental Health Counseling
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Mount Hope Housing Company
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National Association for Women Business Owners
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NYC HRA
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Preppy Trendy
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Public School 30M
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Shiraz Creative
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SoBRO
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Swing It, Inc
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The Leap Network
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Town of Manchester, CT
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HBO / Scene In Black
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West Virginia University
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Woods Bagot
Sage Wisdom
THOUGHT LEADERSHIP




