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About Vanessa C. Matthew

I'm not just talking about myself, but what I create. Everything I touch is a combination of both, as a chief marketing officer, brand strategist, and designer.

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I create value by partnering directly with companies to shape marketing decisions, brand messaging, visual design, content strategy, and storytelling.

TogetherWe shape how the brand speaks, looks, and shows up across marketing, content, and customer experience. My role is to help turn a lot of scattered ideas into a clear story that the business can stand behind.

Brand Strategist, Vanessa C. Matthew

Brains & Beauty

Brand Strategist, Vanessa C. Matthew

A Geeked Out Queen

My background spans the full marketing function. I have worked inside agencies, nonprofits, schools, and founder-led companies. My work has included brand strategy, market research, messaging, websites, design, content, and growth.

 

Earlier in my career, I worked as a senior market research analyst at Ketchum Public Relations, supporting Fortune 500 clients and turning research into insights that leadership teams could actually use.

Today, my work brings together brand, marketing, storytelling, and AI. I help organizations understand their audiences, the signals coming from their market, and the deeper human drivers behind how people choose and trust brands—then translate that into marketing that accelerates business growth.

👌 HIGHLIGHTS/ACHIEVEMENTS:

✨ Tech founder of an AI SaaS product
✨ 6 years SME owner
✨ 100+ client accounts
✨ $40M+ raised for nonprofits
✨ 20+ years elevating brands
✨ 20+ websites launched

In Love with Dark Psych, but For Good

→ View My LinkedIn

Shortlist of brands I've supported

  • All About Posh Events

  • Animal Care Centers of NYC

  • Bath Candy Apothecary

  • Beauty by Jackie B.

  • Espirit Consulting

  • Experience Harlem

  • F2M Fire & Drafting Designs Inc.

  • Fulp Diversity

  • Fund Black Founders

  • Harlem Entrepreneurial Fund

  • Harlem Commonwealth Council

  • Herbal Habits​

  • Indigo Beauty Cosmetics

  • Integrity Home Buyers

  • International Association of Black Actuaries​

  • KQH Mental Health Counseling

  • L. Charlemagne

  • Lil Divaz Spa

  • Mommies for Wellness

  • Mount Hope Housing Company

  • More Than A Vibe

  • National Association of Women Business Owners

  • New Federal Theatre

  • Office Without Walls

  • Pillar Equities

  • Point Du Jour Gourmet

  • PreciseGrants

  • Preppy Trendy

  • Public School 30M

  • RH Fire LLC​

  • South Bronx Overall Economic Development Corporation (SoBRO)

  • Swing It, Inc.

  • Tarsha Jordan

  • The Hair Siren LLC

  • The Leap Network​​

  • Town of Manchester, CT

  • Undue Medical Debt​​​

  • Unity Spaces

  • WarnerMedia/Scene In Black/HBO

  • Woods Bagot

  • Ketchum* (shortlist):​

    • Cleveland Clinic

    • Kimberly-Clark

    • National Science Foundation​

    • Proctor & Gamble

Clients featured in

adweek logo
boston magazine logo
Forbes magazine logo
crains new york business logo

Speaking With Purpose. Impacting With Power.

southern illinois university speaking engagement
new york urban league speaking engagement
network for teaching entrepreneurship speaking engagement NFTE speaking engagement
start small think big speaking engagement
the freelancers conference speaking engagement
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