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About Vanessa C. Matthew
I'm not just talking about myself, but what I'll create for you. Excellence delivered is non-negotiable because I don't want you underestimated or dismissed, but operating a business or managing a brand with the clarity and gravitas of a well-established, growing brand.
And if you're looking for a fluent code-switcher, I can do that, too, as I am culturally competent, steeped in Black culture, Black history, and Black linguistics. I'm a Blackity Black vibe.
In the words of Wale, "Sue me, I'm rootin' for everybody that's Black."
Brains & Beauty
A Geeked Out Queen
As a strategic communicator for over 20 years, my expertise includes brand strategy, market research, brand messaging, design (web + graphic), content dev, and growth, working both inside and alongside agencies, nonprofits, schools, and founder-led companies.
For businesses looking to compete at the highest level, I deliver Fortune 500-grade intelligence for entrepreneurial execution, using a proprietary methodology rooted in psychographic research, institutional pedigree from billion-dollar brand ecosystems, and cultural fluency that honors the systemic realities Black founders navigate.
In Love with Dark Psych, but for Good
Today, my work brings together brand, marketing, storytelling, and AI. I help founders understand their audiences, the signals coming from their market, and the deeper human drivers behind how people choose and trust brands — then translate that into marketing that accelerates business growth.
👌 HIGHLIGHTS/ACHIEVEMENTS:
✨Former West Virginia University Adjunct Faculty
✨100+ client accounts
✨Tech founder of an AI SaaS product
✨6 years SME owner
✨$40M+ raised for nonprofits
✨20+ years elevating brands
✨20+ websites launched
✨Tufts grad | NYU Certified, Media Management
Shortlist of brands I've supported
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All About Posh Events
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Animal Care Centers of NYC
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Bath Candy Apothecary
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Beauty by Jackie B.
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Espirit Consulting
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Experience Harlem
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F2M Fire & Drafting Designs Inc.
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Fulp Diversity
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Fund Black Founders
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Harlem Entrepreneurial Fund
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Harlem Commonwealth Council
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Herbal Habits
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Indigo Beauty Cosmetics
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Integrity Home Buyers
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International Association of Black Actuaries
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KQH Mental Health Counseling
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L. Charlemagne
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Lil Divaz Spa
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Mommies for Wellness
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Mount Hope Housing Company
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More Than A Vibe
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National Association of Women Business Owners
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New Federal Theatre
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Office Without Walls
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Pillar Equities
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Point Du Jour Gourmet
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PreciseGrants
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Preppy Trendy
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Public School 30M
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RH Fire LLC
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South Bronx Overall Economic Development Corporation (SoBRO)
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Swing It, Inc.
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Tarsha Jordan
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The Hair Siren LLC
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The Leap Network
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Town of Manchester, CT
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Undue Medical Debt
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Unity Spaces
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WarnerMedia/Scene In Black/HBO
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Woods Bagot
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Ketchum* (shortlist):
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Cleveland Clinic
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Kimberly-Clark
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National Science Foundation
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Proctor & Gamble
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