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Case Studies / KQH Mental Health Counseling
CASE STUDY
Crafting Culturally Attuned Messaging for KQH Mental Health Counseling
KQH Mental Health: Positioning Therapeutic Excellence for Women of Color
KQH Mental Health Counseling empowers women of color through culturally responsive therapy that fosters healing and growth. They needed messaging that would differentiate their practice and attract clients seeking culturally attuned mental health care.
The Challenge
KQH was already transforming lives through their trauma-informed approach, but they lacked language that captured their unique value. The practice needed messaging, branding, and a new website design that would position them as specialists in culturally responsive care, not just another therapy practice, connect with women of color who often struggle to find therapists who understand their experiences, and communicate professional expertise while maintaining cultural authenticity.
Strategic Approach
I conducted comprehensive audience research to understand how women of color in their area seek mental health services. This revealed specific cultural barriers, language preferences, and decision-making factors that informed the messaging strategy.
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I then developed verbal and visual branding, as well as a website that balanced clinical expertise with cultural understanding, creating content pillars to guide all communications. The new approach positioned therapy as empowerment rather than just treatment, speaking directly to the unique challenges women of color face.
Impact & Results
The new messaging framework, branding, and website established a clear brand position for KQH. They began attracting more ideal clients actively seeking culturally responsive care, resulting in consistent client growth and increased revenue. Most importantly, the messaging helped women of color in their community feel seen and understood, creating stronger therapeutic relationships from the first point of contact.
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“As a mental health counselor, I've spent years trying to find the exact words for my brand that really reflected the message I wanted to convey to my audience. I half-joked that Vanessa was a mind-reader during our first call—she just got what I was trying to say. She also went the extra mile at every turn, and the messaging framework and website she developed have elevated our entire brand narrative beyond what we imagined. Vanessa doesn’t deliver “off-the-shelf” messaging or website designs—she dug deep to understand our unique voice and challenges. Her analytical yet creative approach to crafting our message and digital presence has been invaluable. Vanessa is a true professional, and you won’t regret investing in her messaging and design expertise.”
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— Kezzia Quintyne-Hilaire, Owner | KQH Mental Health Counseling P.L.L.C.