Hey! I'm Vanessa.

A few years ago, I woke up, yawned, and popped my jaw. The pop sent a pain down my neck. Half my jaw went completely numb. So did my tongue! Panicked, I hit the internet.

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The self-diagnosis (later confirmed by a medical professional)? TMJ from clenching my teeth. The recommendation? Seek out a therapist to discuss what was stressing me out, as in reality, a lot was on my heart and mind. But finding the right therapist was not easy.

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What they said about themselves, how they worked with clients, and their cultural competency all mattered to me, but few, from words alone, moved me to reach out for help and healing. And as a marketer who specializes in messaging strategy, that stuck with me.

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Since then, I've been working on a way to best serve culturally competent Wellpreneurs—mental health counselors, spiritual coaches, grief doulas, intuitive healers, and the like—by helping them speak in a way that doesn't just convert, but shifts collective consciousness. Because I genuinely believe mental health and wellness services can save the world.

 

But here's the problem: Brilliant Wellpreneurs are expected to be both healer and marketer. Most struggle with messaging. And without that foundation, even one's best efforts fall flat.

 

Meanwhile, big brands with corporate budgets get the messaging infrastructure that makes them magnetic. Strategic frameworks. Audience intelligence. Professional positioning. The stuff that makes content actually work.

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As long as healers are kept in the dark about what those brands do to get ahead, they'll keep creating content that's structurally reckless without even knowing it. That's the gap I set out to close.​

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I'm not just another communications professional trying to help Wellpreneurs. I taught market research and branding principles to grad students at West Virginia University's Reed School of Media and Communications. I earned my Master's in Integrated Marketing Communications (summa cum laude). Got certified in health and nutrition through Tufts University. And spent years creating the kind of audience intelligence Fortune 500 companies use to dominate their markets.

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I took all of that and built sales enablement tools that deliver what corporate brands pay six figures for—professional messaging tools in under 15 minutes instead of 6 months. So Wellpreneurs serving people of color can finally reach the people who need them. ​