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The Messaging Menagerie
A thoughtfully assembled treasure trove of messaging insights—each tactic, tone, and narrative approach is a ready-to-use tool in your strategic arsenal.


How to Use Your Messaging Framework to Create Content That Connects
Your messaging framework and messaging map are where everything becomes actionable for creating content that speaks about your brand to others.
Vanessa Matthew
Nov 48 min read
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How to Turn Your Audience Persona Into Content (Instead of Just Reading It)
Your audience persona exists to guide decision-making in real time. Every piece of content you write, every offer you structure, every email you send—your persona should be open in another tab.
Vanessa Matthew
Nov 43 min read
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Your Brand Voice Guidelines Aren't Style Rules—They're Decision-Making Tools
Your brand voice guidelines don't exist to judge your work. They exist to speed it up and sharpen it so you're not reinventing your brand's personality every time you need to say something.
Vanessa Matthew
Nov 43 min read
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The Hero Brand Archetype: How to Build a Bold, Impact-Driven Brand
Brands that embody the Hero archetype are often associated with bravery, courage, and determination.
Vanessa Matthew
Feb 228 min read
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Why Your Marketing Isn’t Working: The Real Reason Is Your Messaging
Your marketing isn’t broken—it’s your messaging. Learn how to tell if your message isn't working, how long to wait, and when it’s time to pivot or refine.
Vanessa Matthew
Feb 125 min read
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How I'm Blend Spirituality and Brand Strategy to Build a Meaningful Personal Brand
Blending astrology, spirituality & strategy to build a personal brand that's authentic, marketable, and legacy-driven. Let’s get aligned!
Vanessa Matthew
Jan 135 min read
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Intentional Personal Branding: How a Morning Ritual Transformed My Personal Brand
My personal brand, much like my day, needed to be nurtured with intention, gratitude, and a clear vision.
Vanessa Matthew
Sep 5, 20244 min read
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Personal Branding Through Astrology: Harnessing Your Sun, Moon, and Rising Signs for Professional Success
Astrology offers a roadmap to uncovering deeper layers of self-awareness, aligning our true nature with the image we project to the world.
Vanessa Matthew
Aug 19, 202410 min read
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Become A More Empathetic Personal Brand: A Comprehensive Guide to Connecting Deeply with Your Audience
Employing empathy can help you become a more consistent, clear, authentic, distinct, adaptable, memorable, and emotionally engaging brand.
Vanessa Matthew
Aug 18, 202410 min read
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