Intentional Personal Branding: How a Morning Ritual Transformed My Personal Brand
My personal brand, much like my day, needed to be nurtured with intention, gratitude, and a clear vision.
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10 min read
Personal Branding Through Astrology: Harnessing Your Sun, Moon, and Rising Signs for Professional Success
Astrology offers a roadmap to uncovering deeper layers of self-awareness, aligning our true nature with the image we project to the world.
10 min read
Become A More Empathetic Personal Brand: A Comprehensive Guide to Connecting Deeply with Your Audience
Employing empathy can help you become a more consistent, clear, authentic, distinct, adaptable, memorable, and emotionally engaging brand.
12 min read
How to Build an Authentic Personal Brand: Embrace Your True Self and Stand Out
In a world where everyone is constantly navigating their unique path, it's time to embrace the truth: you are your own brand.
4 min read
Living by Company Values: The Key to a Thriving Business
Company values are a set of guiding principles that define what a company stands for, its purpose, and its approach to business.
3 min read
Mastering Brand Image: How to Create Consistent and Cohesive Touchpoints for Your Audience
Developing a consistent and cohesive brand image across all touchpoints is essential to any successful marketing strategy.
4 min read
Brand Storytelling: A Step-by-Step Guide to Connecting with Your Audience
Storytelling is a powerful way to connect with your audience and communicate the essence of your brand.
4 min read
The Innocent Brand Archetype
The Innocent brand archetype is one that it taps into our desire for a simpler, more pure world.
3 min read
The Sage Brand Archetype
Sages are the wise mentors who have devoted their lives to learning and sharing their knowledge with others.
8 min read
Picking the Perfect Palette: A Brand Strategist's Guide to Color Theory
The right brand colors is crucial for your brand's success. They create an emotional connection with your audience and so much more.
3 min read
The Lover Brand Archetype
One of the most fascinating brand archetypes to work with is the Lover Brand Archetype.
3 min read
6 Elements of a Good Brand Strategy
A good brand strategy is essential for any business that wants to build a strong and differentiated brand.
5 min read
The Hero Brand Archetype
Brands that embody the Hero archetype are often associated with bravery, courage, and determination.
6 min read
The Key Elements of a Successful Brand Platform: What You Need to Know
A brand platform is a foundational document that should underly everything your business does. Not to be confused with your brand guide.
5 min read
How To Effectively Communicate With Stakeholders
Learn how to use brand research to make communicating with your audience easier and more effective.
13 min read
Black Brand Archetypes (of the African Diaspora)
A list of brand archetypes with Black people as examples of Carl Jung's 12 brand archetypes.
3 min read
The Difference Between Branding and Marketing
It’s important not to confuse the terms branding and marketing. They are both strategic activities that will determine the success of your..
3 min read
The Outlaw Brand Archetype
Notoriously counterculture, an Outlaw brand can be quite the rebel with a propensity for breaking the rules.
3 min read
The Magician Brand Archetype
The Magician Archetype is about transformation, making dreams a reality, and changing what is to what could be.
11 min read
The Difference Between a Business Strategy, Brand Strategy, and Content Strategy
a brand strategy would involve setting long-term goals to develop a successful brand to reach its business goals.
5 min read
6 Ways to Build Brand Loyalty
Build brand loyalty for repeat customers that cost less to market to, spend more, and buy more frequently.
3 min read
What Tools Do Brand Strategists Use?
Brand strategists must rely on a diverse and expanding set of skills and approaches. Here are a few tools brand strategists use.
5 min read
How To Conduct a Brand Audit
A communications-based audit assesses the state of your brand and the communications from it.
4 min read
Determining Your Competitive Frame of Reference Before Brand Positioning
What other ways have your potential, or current clients, considered solving the same problem you solve?
VANESSA C. MATTHEW
MY VALUES
Spirituality: A deep-seated belief in spiritual growth, mindfulness, and connection to something greater.
Personal/Self-Development: A focus on personal growth.
Empowerment: A passion for empowering others.
Creativity: A love for creative expression.
Holistic Well-Being: A focus on overall health and harmony.
BORN IN NYC, STAYING IN NJ
VANESSA@VCMSTRATEGIES.COM
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