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The Messaging Menagerie
A thoughtfully assembled treasure trove of messaging insights—each tactic, tone, and narrative approach is a ready-to-use tool in your strategic arsenal.


The Hero Brand Archetype: How to Build a Bold, Impact-Driven Brand
Brands that embody the Hero archetype are often associated with bravery, courage, and determination.
Vanessa Matthew
Feb 228 min read
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Why Your Marketing Isn’t Working: The Real Reason Is Your Messaging
Your marketing isn’t broken—it’s your messaging. Learn how to tell if your message isn't working, how long to wait, and when it’s time to pivot or refine.
Vanessa Matthew
Feb 125 min read
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How I'm Blend Spirituality and Brand Strategy to Build a Meaningful Personal Brand
Blending astrology, spirituality & strategy to build a personal brand that's authentic, marketable, and legacy-driven. Let’s get aligned!
Vanessa Matthew
Jan 135 min read
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Intentional Personal Branding: How a Morning Ritual Transformed My Personal Brand
My personal brand, much like my day, needed to be nurtured with intention, gratitude, and a clear vision.
Vanessa Matthew
Sep 5, 20244 min read
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Personal Branding Through Astrology: Harnessing Your Sun, Moon, and Rising Signs for Professional Success
Astrology offers a roadmap to uncovering deeper layers of self-awareness, aligning our true nature with the image we project to the world.
Vanessa Matthew
Aug 19, 202410 min read
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Become A More Empathetic Personal Brand: A Comprehensive Guide to Connecting Deeply with Your Audience
Employing empathy can help you become a more consistent, clear, authentic, distinct, adaptable, memorable, and emotionally engaging brand.
Vanessa Matthew
Aug 18, 202410 min read
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How to Build an Authentic Personal Brand: Embrace Your True Self and Stand Out
In a world where everyone is constantly navigating their unique path, it's time to embrace the truth: you are your own brand.
Vanessa Matthew
Aug 1, 202412 min read
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Living by Company Values: The Key to a Thriving Business
Company values are a set of guiding principles that define what a company stands for, its purpose, and its approach to business.
Vanessa Matthew
Dec 6, 20234 min read
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Brand Storytelling: A Step-by-Step Guide to Connecting with Your Audience
Storytelling is a powerful way to connect with your audience and communicate the essence of your brand.
Vanessa Matthew
Oct 5, 20234 min read
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