top of page
.png)
4 min read
Determining Your Competitive Frame of Reference Before Brand Positioning
What other ways have your potential, or current clients, considered solving the same problem you solve?
2 min read
How To Tell Your Company’s Brand Story
A brand story is a narrative meant to gain an emotional reaction from your potential clients.
7 min read
Alumni Interview with Vanessa Matthew – West Virginia University
Vanessa Matthew is a New York-based entrepreneur with a wealth of experience in brand building, marketing, and communications.
3 min read
How to Identify Your Primary Target Audience
Learn how to determine if primary target audience and if they are the right target audience for you.
2 min read
Research Nonprofit Donors or Risk Tanking Your Fundraising Campaign
Research on your donors and supporters provides insights and long-term benefits.
3 min read
What To Do Before Using Email Marketing
Emails may be easy to send, but you can screw yourself over if you start sending them out without being strategic in your approach.
3 min read
How You Should Approach Your Social Media Marketing Plan
Your social media plan should be an extension of your marketing plan. Clear goals and measurable objectives are crucial to creating it.
2 min read
Using Group Dynamics and Community Identities to Grow Your Business
Group affiliations give people their social and community identity. Understanding this will help you to create targeted messaging.
3 min read
How To Market Your Business Like The Pros
No matter how long you've been in the industry, you've got to market yourself well. Here's how.
3 min read
Alumni Feature: An Inside Look at Marketing Communications Careers
Learn about Vanessa Matthew — graduated summa cum laude from the WVU Integrated Marketing Communications program and now a business owner.
2 min read
NAWBO Member Spotlight - Vanessa Matthew
VCM Strategies is a brand strategy consultancy for service businesses and organizations.
6 min read
7 Must-Have Website Pages for Well Structured Website
Here are seven must-have website pages you should have on yours and tips on how to create them.
5 min read
Can A Marketer Guarantee Results?
If a marketer tells you that they can guarantee any ROI, you need to run or get ready for many disappointments.
5 min read
The Coaching Experience That Left Me In Tears of Sadness
Lessons learned from working with a coach who was really a wolf in sheep's clothing.
5 min read
How to Create Sales, Onboarding, and Service Processes that will Wow Clients
Learn how to delight your clients by implementing processes in your business that will facilitate delightful client moments.
4 min read
7 Genius Ways You Can Put A Stop To Tanking Your Email Marketing Efforts
How do you lower the chances of your email landing in a dreaded spam or promotions folder? You follow these email marketing best practices.
3 min read
How to Use Email Marketing Before, During, and After Working With a Client
Are you wondering how email marketing can make a difference for your business? If so, read this article until the end to find out how.
2 min read
6 Awesome Ways You Can Get Your Business In Front of More People
As a business owner, you need people to know that you can help them. Here's how.
2 min read
5 Ways To Find Event Planning Business Clients
Need more event planning clients? Here are some ways you can increase your client pipeline to reduce dry spells for your business.
3 min read
The Most Common Email Mistakes and How Best to Gracefully Avoid Them
Once you send an email, that is it. You can't correct it afterward. Follow my steps to catching typos in your emails before the public sees
4 min read
ActiveCampaign Review: Marketing Automation On Another Level!
ActiveCampaign is great for a business watching their wallet. Here's what you need to know about this user-friendly SAAS.
2 min read
3 Great Ways To Grow Your Business to Serve More People
Growing a business takes heart and steps outside one's comfort zone. So what should you do? Here's some specific things to do right now.
2 min read
How to Create a Show-Stopping Website That Works Well for Your Nonprofit
In this article, we explore creating a nonprofit website donors will love using best-in-class nonprofit website examples.
4 min read
10 Website Design and Development Mistakes To Avoid
Avoid these nine website creation mistakes to positively impact how many of your website visitors turn into new leads.
VANESSA C. MATTHEW
MY VALUES
Spirituality: A deep-seated belief in spiritual growth, mindfulness, and connection to something greater.
Personal/Self-Development: A focus on personal growth.
Empowerment: A passion for empowering others.
Creativity: A love for creative expression.
Holistic Well-Being: A focus on overall health and harmony.
BORN IN NYC, STAYING IN NJ
VANESSA@VCMSTRATEGIES.COM
bottom of page