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Case Studies / The Leap Network
CASE STUDY
Building a Bold, Authentic Online Brand for Healthcare Recruitment
The Leap Network: Placing Healthcare Professionals Where They’re Needed Most
The Leap Network connects diverse healthcare professionals with community hospitals and federally qualified health centers, improving patient care by ensuring providers reflect the communities they serve.
The Challenge: A Brand Without a Clear Voice
The Leap Network needed to speak strategically to two distinct audiences—healthcare facilities and healthcare professionals—but lacked clear messaging that would resonate with both groups and drive action.
Strategic Approach
I developed audience-specific messaging that balanced authoritative, trust-building language for hospital administrators with empowering, purpose-driven content for healthcare professionals. Rather than generic "we place candidates" messaging, I crafted content that explained how matching providers to communities improves patient care and positioned The Leap Network as a strategic partner amplifying underrepresented voices in healthcare.
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I then designed a Wix website that conveyed both warmth and authority, structuring the user experience to guide each audience toward relevant actions.
Impact & Results
Following the website relaunch, The Leap Network saw a 20% increase in hospital partnership requests and higher qualified candidate inquiries. Client feedback highlighted the brand's improved clarity and authenticity, with candidates feeling empowered and hiring managers viewing The Leap Network as a strategic ally rather than just another recruitment service.
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“A big shout-out to Vanessa for her exceptional messaging development work for The Leap Network, LLC. Her thoughtful approach to clarifying my brand voice and crafting my core messaging has been invaluable. Her expertise, creativity, and diligence transformed how we communicate our vision. Investing in Vanessa’s strategic messaging was one of the best decisions we’ve made. I recommend her without reservation!
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— Bobby Tugbiyele, Owner | The Leap Network