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Case Studies / The Leap Network

CASE STUDY

Building a Bold, Authentic Online Brand for Healthcare Recruitment

The Leap Network: Placing Healthcare Professionals Where They’re Needed Most

The Leap Network connects diverse, underrepresented healthcare professionals with community hospitals and federally qualified health centers, improving patient care by ensuring providers reflect the communities they serve. Working with The Leap Network meant refining their existing brand foundation to create a compelling voice that resonates with both healthcare facilities and professionals.

The Challenge: A Brand Without a Clear Voice

The Leap Network had an established brand but lacked personality due to unclear messaging. They needed a stronger presence that would connect authentically with both clients and candidates. The goal wasn't to rebuild from scratch, but to refine and elevate, adding personality, clarity, and a compelling voice that would:​

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  • Spoke to Dual Audiences: Balance authoritative, trust-building language for hospital administrators with an empowering, purpose-driven tone that resonates with healthcare professionals.

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  • Articulated Mission with Clarity: Move beyond "we place candidates" to explain why matching providers to communities improves patient care, and how The Leap Network uniquely makes that possible.

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  • Champions Diversity as Strength: Convey that The Leap Network isn't just filling roles—it's intentionally amplifying voices and talents from underrepresented backgrounds to create more culturally responsive care.

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  • Guides Through Every Step: Frame the recruitment journey as a partnership, using consistent, supportive language that reassures stakeholders at each touchpoint—from first inquiry to onboarding.

 

The objective was to elevate The Leap Network's existing foundation into a verbal identity that feels both boldly authentic and unmistakably strategic, ensuring every hospital and candidate sees their needs and aspirations reflected in the brand's voice.

Strategic Approach

The transformation began with a rigorous messaging audit and stakeholder interview analysis to surface the core truths that set The Leap Network apart. By mapping audience psychographics and competitive positioning, we uncovered the brand’s authentic voice: confident advocacy rooted in community, equity, and professional excellence.

 

This foundation supported the creation of a comprehensive verbal identity system, defining tone pillars and archetypal energy that aligned with The Leap Network’s new hybrid persona. This verbal framework guided every touchpoint: the website’s homepage narrative; website copy that spoke directly to a candidate’s aspirations and a client’s needs; and social and email campaigns that wove a consistent story of partnership, representation, and impact.

Impact & Results

Equipped with a clear messaging strategy and verbal identity, The Leap Network launched a redesigned website that immediately felt warm, authoritative, and distinctly theirs. Social media posts and email newsletters leveraged the new tone guidelines to cultivate engagement: celebrating success stories, highlighting hospital partners, and inviting conversations around diversity in care.

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In the months following the relaunch, The Leap Network experienced an increase in qualified candidate inquiries and a 20% lift in hospital partnership requests. Feedback from both providers and clients praised the brand's newfound clarity and authenticity: candidates felt seen and empowered, while hiring managers recognized The Leap Network as a strategic ally rather than just another job board.

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By anchoring every communication in a unified verbal identity, The Leap Network's presence was elevated and strengthened in its capacity to improve patient care through truly representative recruitment. The brand evolved from a placement service into a movement for healthcare equity, powered by authentic messaging that drives both connection and results.

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“A big shout out to Vanessa for her exceptional messaging development work for The Leap Network, LLC. Her thoughtful approach to clarifying my brand voice and crafting my core messaging has been invaluable. Her expertise, creativity, and diligence transformed how we communicate our vision. Investing in Vanessa’s strategic messaging was one of the best decisions we’ve made. I recommend her without reservation!

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— Bobby Tugbiyele, Owner | The Leap Network

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