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The Messaging Menagerie
A thoughtfully assembled treasure trove of messaging insights—each tactic, tone, and narrative approach is a ready-to-use tool in your strategic arsenal.
Messaging
The Magician Brand Archetype
The Magician Archetype is about transformation, making dreams a reality, and changing what is to what could be.
Vanessa Matthew
Oct 11, 20223 min read
The Difference Between a Business Strategy, Brand Strategy, and Content Strategy
A brand strategy involves setting long-term goals to develop a successful brand that aligns with its business objectives.
Vanessa Matthew
Sep 17, 202211 min read
6 Ways to Build Brand Loyalty
Build brand loyalty for repeat customers that cost less to market to, spend more, and buy more frequently.
Vanessa Matthew
Apr 19, 20225 min read
What Tools Do Brand Strategists Use?
Brand strategists must rely on a diverse and expanding set of skills and approaches. Here are a few tools brand strategists use.
Vanessa Matthew
Aug 7, 20213 min read
How To Conduct a Brand Audit
A communications-based audit assesses the state of your brand and the communications from it.
Vanessa Matthew
Mar 23, 20215 min read
Determining Your Competitive Frame of Reference Before Brand Positioning
What other ways have your potential, or current clients, considered solving the same problem you solve?
Vanessa Matthew
Jan 18, 20214 min read
How To Tell Your Company’s Brand Story
A brand story is a narrative meant to gain an emotional reaction from your potential clients.
Vanessa Matthew
Dec 29, 20202 min read
How to Identify Your Primary Target Audience
Learn how to determine if primary target audience and if they are the right target audience for you.
Vanessa Matthew
Nov 24, 20203 min read
What To Do Before Using Email Marketing
Emails may be easy to send, but you can screw yourself over if you start sending them out without being strategic in your approach.
Vanessa Matthew
Oct 29, 20203 min read
Using Group Dynamics and Community Identities to Grow Your Business
Group affiliations give people their social and community identity. Understanding this will help you to create targeted messaging.
Vanessa Matthew
Aug 5, 20202 min read
How To Market Your Business Like The Pros
No matter how long you've been in the industry, you've got to market yourself well. Here's how.
Vanessa Matthew
Aug 1, 20203 min read
Can A Marketer Guarantee Results?
If a marketer tells you that they can guarantee any ROI, you need to run or get ready for many disappointments.
Vanessa Matthew
May 21, 20205 min read
How to Build a Messaging Ecosystem That Actually Moves People
Create a messaging ecosystem that builds brand trust, clarity, and resonance across platforms. Learn how to align your voice, vision, and communication.
Vanessa Matthew
May 21, 20195 min read
How to Run a Structured Online Focus Group for Consumer Insights
A focus group is a powerful tool you can use to build your brand. Embrace it!
Vanessa Matthew
Apr 22, 20193 min read
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