The Messaging Menagerie

A thoughtfully assembled treasure trove of messaging insights—each tactic, tone, and narrative approach is a ready-to-use tool in your strategic arsenal.

The Difference Between a Business Strategy, Brand Strategy, and Content Strategy

A brand strategy involves setting long-term goals to develop a successful brand that aligns with its business objectives.

Messaging

Vanessa Matthew

Sep 17, 202211 min read

6 Ways to Build Brand Loyalty

Build brand loyalty for repeat customers that cost less to market to, spend more, and buy more frequently.

Messaging

Vanessa Matthew

Apr 19, 20225 min read

What Tools Do Brand Strategists Use?

Brand strategists must rely on a diverse and expanding set of skills and approaches. Here are a few tools brand strategists use.

Messaging

Reggie Holmes

Aug 7, 20213 min read

How To Conduct a Brand Audit

A communications-based audit assesses the state of your brand and the communications from it.

Messaging

Vanessa Matthew

Mar 23, 20215 min read

Determining Your Competitive Frame of Reference Before Brand Positioning

What other ways have your potential, or current clients, considered solving the same problem you solve?

Messaging

Team

Jan 18, 20214 min read

How To Tell Your Company’s Brand Story

A brand story is a narrative meant to gain an emotional reaction from your potential clients.

Messaging

Team

Dec 29, 20202 min read

Alumni Interview with Vanessa C. Matthew – West Virginia University

Vanessa Matthew is an entrepreneur with extensive experience in communications and message development.

Features & Interviews

Vanessa Matthew

Dec 8, 20206 min read

How to Identify Your Primary Target Audience

Learn how to determine if primary target audience and if they are the right target audience for you.

Messaging

Vanessa Matthew

Nov 24, 20203 min read

What To Do Before Using Email Marketing

Emails may be easy to send, but you can screw yourself over if you start sending them out without being strategic in your approach.

Messaging

Vanessa Matthew

Oct 29, 20203 min read

How You Should Approach Your Social Media Marketing Plan

Your social media plan should be an extension of your marketing plan. Clear goals and measurable objectives are crucial to creating it.

Vanessa Matthew

Sep 3, 20203 min read

Using Group Dynamics and Community Identities to Grow Your Business

Group affiliations give people their social and community identity. Understanding this will help you to create targeted messaging.

Messaging

Vanessa Matthew

Aug 5, 20202 min read

How To Market Your Business Like The Pros

No matter how long you've been in the industry, you've got to market yourself well. Here's how.

Messaging

Vanessa Matthew

Aug 1, 20203 min read

Can A Marketer Guarantee Results?

If a marketer tells you that they can guarantee any ROI, you need to run or get ready for many disappointments.

Messaging

Vanessa Matthew

May 21, 20205 min read

How to Create Sales, Onboarding, and Service Processes that will Wow Clients

Learn how to delight your clients by implementing processes in your business that will facilitate delightful client moments.

Vanessa Matthew

Mar 10, 20205 min read

7 Genius Ways You Can Put A Stop To Tanking Your Email Marketing Efforts

How do you lower the chances of your email landing in a dreaded spam or promotions folder? You follow these email marketing best practices.

Vanessa Matthew

Feb 24, 20204 min read

6 Awesome Ways You Can Get Your Business In Front of More People

As a business owner, you need people to know that you can help them. Here's how.

Vanessa Matthew

Jan 28, 20202 min read

The Most Common Email Mistakes and How Best to Gracefully Avoid Them

Once you send an email, that is it. You can't correct it afterward. Follow these steps to catch typos in your emails before they're shared with the public.

Vanessa Matthew

Dec 27, 20193 min read

ActiveCampaign Review: Marketing Automation On Another Level!

ActiveCampaign is excellent for businesses watching their budget. Here's what you need to know about this user-friendly SAAS.

Vanessa Matthew

Dec 19, 20194 min read

3 Great Ways To Grow Your Business to Serve More People

Growing a business takes heart and steps outside one's comfort zone. So what should you do? Here's some specific things to do right now.

Vanessa Matthew

Dec 12, 20192 min read

7 Easy Ways To Spark Your Creativity When Out of Ideas

During moments when creativity stops flowing, there are seven easy ways to get back in the zone.

Websites

Vanessa Matthew

Jun 13, 20193 min read